So just how can Frontleaf help you get some sleep?

Comprehensive Customer Data

Frontleaf’s persistent data pipeline integrates from multiple sources: product usage, CRM, subscription, billing, support, and voice of the customer. All in real time, in one place, where you can put it to work to deliver a superior customer experience.

Powerful Analysis

With intuitive tools to visualize trends over time, zero in on specific customer segments, and discover important indicators, Frontleaf hands you the keys to run your customer success engine.

Actionable Insights

Tell Frontleaf what to watch for, and it alerts you to take action when it’s the right time to steer your customers to positive outcomes that drive your bottom line. Execute your scalable conversion, retention and expansion programs with confidence.

Don’t just take our word for it. See Frontleaf for yourself!

What We're About

Frontleaf's mission is to transform the way Software-as-a-Service companies serve, understand, create value for, and generate revenue from their customers.

And we don’t aspire to this by accident. We’ve been in the shoes of our customers, and so we know firsthand that incorporating a customer focus across SaaS business operations is easier said than done. It requires a shift in mindset, new systems, and organizational development. We confronted this challenge ourselves while leading various SaaS businesses over the last decade. In each case, we…

  • Fought to avoid "squeaky wheel" syndrome as our customer base grew faster than our staff.
  • Sometimes got caught by surprise when a customer from the “silent majority” cancelled.
  • Debated how to fit customer usage analysis on our crowded product roadmap.
  • Cobbled together tools like, Google Analytics, Zendesk, GoodData, Marketo, and ClickTools so that we could gather and act on customer insights.
  • Struggled with how best to tear down barriers between sales, customer, and product functions.

Throughout it all, we kept our customers at the center of our business. And by doing so, we were able to significantly exceed benchmarks for customer conversion, retention and expansion each year. Over the course of our journey, one thing became very clear: While there are terrific software packages designed for sales, for marketing, for customer support, even for financials – none of them are specifically designed to drive successful customer outcomes in a recurring revenue business. And so we created Frontleaf to enable SaaS companies to…

  • Pay attention to what their customers are saying, closely observe what they are doing, and understand the implications.
  • Ensure that their customers are getting a strong return-on-investment from their application, and add value at every touchpoint.
  • Use data to derive customer insights and make them available throughout their organization.
  • Put their customers at the center of every business decision.
  • Deliver higher lifetime customer value and improve their businesses’ bottom line.

Meet the Founders

Tom Krackeler

Co-Founder & CEO

Tom is a technology entrepreneur and leader who has spent the last 15 years at Convio, GetActive Software, and Cleantech Group building SaaS applications that make a positive impact on the world. He specializes in developing that rare enterprise product that customers actually love to use and delivering programs to drive customer success. Tom is renowned for never taking the same route twice on his daily commute but always following the map while hiking the Pacific Crest Trail.

Karl Goldstein

Co-Founder & CTO

Karl is an engineer and entrepreneur who founded and sold two other software companies prior to Frontleaf. He has broad expertise building interactive, data-intensive, cloud-based web applications. He has always considered his "customers" to include not just the folks paying the bills, but also his coworkers in every department outside engineering. He's happy to be building an application that is specifically dedicated to the needs of customer success teams. Karl is known for his strange (but mostly harmless) sense of humor and for his total lack of fashion sense. He is a dog person but has been won over by the occasional cat.

Rachel English

Co-Founder & VP, Customer Success

Rachel has served customers for the better part of the past 15 years, and has built and led thought-leading customer success teams. Through those experiences, and as a regular customer herself, she has developed a proven philosophy and methodology for creating customer success. Rachel believes that companies and their customers are only truly successful together, and she understands the building blocks and the details needed to compound that effect. When Rachel isn’t busy making new programs, processes, products, teams or companies happen, she helps new babies happen as a birth doula.

Greg McGuire

Founding Engineer

Greg is an engineer who has spent his career designing and building services to wring efficiency from subscription business models. Before Frontleaf, he spent 8 years as Chief Architect at Zipcar. Greg particularly enjoys collaboration with customers and colleagues to turn goals into working systems. He shares Karl's belief in engineering as a "service within a service" (as well as his lack of fashion sense). He is an inveterate tinkerer, be it working on Frontleaf, fixing his children's toys, or brewing beer.

Frontleaf Advisors

Sheeraz Haji

CEO, Cleantech Group

Previously: CEO, GetActive Software

Vinay Bhagat

Co-Founder & CEO, TrustRadius

Previously: Founder & CEO/Chief Strategy Officer, Convio

Lyle Fong

Founder, Lithium Technologies

Previously: Co-Founder & CTO,

Mark Selcow

Former Founder & President, Merced Systems

Former Founder & President, BabyCenter

Steve Pattison

VP, Business Development, Polycom

Previously: VP, Alliances, Interwoven (acquired by Autonomy/HP)

Frontleaf Culture

We give our best, and help each other be our best.

We work hard because we love what we do. We put our best effort forward for every task and decision, even if it is new, uncomfortable, or daunting. (In fact, the more daunting, the better – we love a challenge!) We hold each other accountable. We do what we say we will do. (And when we can’t, we say so, discuss it, fix the problem or adjust the expectation, and keep plugging away.) And at the end of the day, we honor and celebrate the results of our hard work.

We bring in the best.

If we don’t have it, and we do need it, we admit it, and we go get it. Whether that’s a critical piece of software or a critical hire, we seek out the optimum solutions, information, skills, and talents wherever we need to go to find them. And we revel in the knowledge and connections we gain in the process!

We care about people.

People are at the heart of everything we do. We wouldn’t be in the business of helping people take care of people if we didn’t care about them ourselves. So we treat our customers, team members, investors, vendors, and partners with care. We care what people think, say and do. We love to listen, to learn from what we hear, and to respond promptly and thoughtfully. We believe that caring about people is an essential piece of a profitable business strategy, and one that we strive to exemplify every day.

We eat our own dog food.

(And we must have a little canine in us, because, mmmmm, is it good!) We’ve not only been in our customers’ shoes in the past, we’re in them right now. (Hopefully we’re not annoying them hanging out in there.) As a SaaS business focused on the enterprise ourselves, we live the same joys and pains that our customer companies do every day. We wouldn’t have it any other way. And we wouldn’t turn to anything other than Frontleaf to build and manage our own customer success programs. That’s yet another reason we’re so passionate about what we do and the tool we’re building. Oh, and we also eat other stuff.

We have fun.

We know, everyone says that. But we really do. Partly that’s because we think what we’re working on is fun. (So if you don’t, you probably wouldn’t have fun working with us.) Partly it’s because we’re fun people, and we enjoy hanging around other fun people. But it’s also because we were founded by people with fun lives and fun families who wouldn’t want to miss out on those things to spend time on something else that wasn’t fun. We believe in hard work, great fun, and the importance of work-fun balance.

Join the Team

Do you do your best work as part of a small, collaborative, energetic, entrepreneurial team? Do you enjoy seeing the impact of your efforts quickly, and having your input not only received but desired and valued? Are you a creator who’s been itching to help build something new? Do you like what you’ve learned about us? If you’re nodding your head to yourself as you read this, we’d love to hear from you!

We don’t pretend that every step of the road to starting and growing a software company is all wine and roses. But when it works, it is an incredibly satisfying act of creation. And from our past experiences, our passion for what we’re doing, our shared values, and our path so far on this adventure, we know we’re onto something great.

At the moment, we're specifically recruiting a Data Scientist. But we're also keeping an eye out for foundational members of our engineering team that will not only build Frontleaf's products, but also help develop its culture. Our problem domain spans a broad range of technical challenges. We're seeking enthusiastic, talented folks in the following areas:

  • User interface design and development for web and mobile
  • Large-scale data collection and transformation pipelines
  • Data visualization and reporting
  • Predictive analytics and machine learning

If you're intrigued by anything you’ve seen here or have heard elsewhere, don't hesitate to reach out. We love to meet new people and make new connections. If you happen to be in the San Francisco Bay Area or in Austin, that simple, gregarious impulse of sending us a note will get you invited to lunch or coffee. We have reasonably good table manners and lots to talk about, not just software. Hope to hear from you!